Layered paper-cut card with bronze sheep seen through circular die-cut windows

Reference found on Pinterest, saved by Лисена Ивановна. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

New Year · Poster · Reference

Layered paper-cut card with bronze sheep seen through circular die-cut windows

The card is textured red stock set on a matching red background and photographed from above with a soft drop shadow. Circular windows of different sizes cut through to layered bronze-metallic paper embossed with circuit-board traces and dotted sheep in three sizes. Perforated dot grids and small punched holes add rhythm across the surface. The finish is tactile, like a premium print piece, with soft even lighting and deep shadows inside the cut-outs.

Palette

#ad2020
#c12f2d
#621711
#220705
#410e09
#7a4125

Layout: A vertical card with the stacked year foiled in the top-left corner and a cluster of circular die-cut windows of different sizes running diagonally through the centre, each revealing a sheep. The greeting is right-aligned near the bottom above a thin foil rule with three dots.
Typography: Light geometric sans in gold foil: stacked numerals and widely tracked small caps for the greeting.

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3d
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sheep
circuit traces
perforated dot grid
gold foil
refined
warm
playful

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Design an original New Year poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1620 px (same shape as the reference).

Art direction to follow:
- The idea: Layered paper-cut card with bronze sheep seen through circular die-cut windows.
- Look and feel: The card is textured red stock set on a matching red background and photographed from above with a soft drop shadow. Circular windows of different sizes cut through to layered bronze-metallic paper embossed with circuit-board traces and dotted sheep in three sizes. Perforated dot grids and small punched holes add rhythm across the surface. The finish is tactile, like a premium print piece, with soft even lighting and deep shadows inside the cut-outs.
- Layout: A vertical card with the stacked year foiled in the top-left corner and a cluster of circular die-cut windows of different sizes running diagonally through the centre, each revealing a sheep. The greeting is right-aligned near the bottom above a thin foil rule with three dots.
- Typography: Light geometric sans in gold foil: stacked numerals and widely tracked small caps for the greeting.
- Colours: #ad2020, #c12f2d, #621711, #220705, #410e09, #7a4125 (background #ad2020, text #220705, accent #621711).
- Mood and details: refined, warm, playful, paper cut-out circles, sheep, circuit traces, perforated dot grid, gold foil.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/299770918972384515-e7788e9a0d98.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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