Gandhi-style round spectacles with a word in each lens

Reference found on Pinterest, saved by Surajit Chakraborty. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Gandhi Jayanti · Instagram post · Reference

Gandhi-style round spectacles with a word in each lens

The background is cream handmade paper with faint fibre flecks. Realistic silver wire-rim round spectacles cast a soft drop shadow. The left lens is shattered from a central impact point and shows a violent word in red. The right lens is intact and shows a peaceful word in green, so the concept is that changing your view changes the world. The palette is restrained: red, green and muted brown against warm off-white.

Palette

#ede9e2
#cbcabf
#b2aaa0
#50b04c
#8b857f

Layout: Photographic round spectacles lie diagonally across the upper middle. A bold word shows through each lens, red in the cracked left lens and green in the clear right lens. A tilted two-line tagline sits lower centre-right, a small logo is top-left and a hashtag is bottom-right, with generous off-white negative space.
Typography: Heavy rounded Bengali display letterforms in flat red and green inside the lenses; handwritten-style olive-brown Bengali tagline; small light sans for the hashtag.

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Design an original Gandhi Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Gandhi-style round spectacles with a word in each lens.
- Look and feel: The background is cream handmade paper with faint fibre flecks. Realistic silver wire-rim round spectacles cast a soft drop shadow. The left lens is shattered from a central impact point and shows a violent word in red. The right lens is intact and shows a peaceful word in green, so the concept is that changing your view changes the world. The palette is restrained: red, green and muted brown against warm off-white.
- Layout: Photographic round spectacles lie diagonally across the upper middle. A bold word shows through each lens, red in the cracked left lens and green in the clear right lens. A tilted two-line tagline sits lower centre-right, a small logo is top-left and a hashtag is bottom-right, with generous off-white negative space.
- Typography: Heavy rounded Bengali display letterforms in flat red and green inside the lenses; handwritten-style olive-brown Bengali tagline; small light sans for the hashtag.
- Colours: #ede9e2, #cbcabf, #b2aaa0, #50b04c, #8b857f (background #ede9e2, text #8b857f, accent #50b04c).
- Mood and details: thoughtful, conceptual, peaceful, round wire spectacles, cracked glass, handmade paper texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/297589487902112769-137ba0e127ae.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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