Watercolour woman in a blue saree pouring an argh offering from a brass pot

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Chhath Puja · Instagram post · Reference

Watercolour woman in a blue saree pouring an argh offering from a brass pot

An off-white textured paper background blends vivid watercolour with monochrome pencil sketching. The focal point is a devout woman in a bright cyan saree with sindoor on her forehead, pouring a stream of water from a brass lota. Behind her is a golden, hazy temple skyline, and a yellow watercolour sun sits in the top right. Greyscale sketched devotees carry small orange sindoor accents, which gives a fine-art, nostalgic finish.

Palette

#f2efe9
#dbd4c4
#cfb18f
#af8c6e
#50b3d8
#86553a

Layout: The painted woman takes up the lower left. A warm watercolour ghat skyline sits behind her, and a pencil-sketch crowd of devotees fills the lower right. The script headline and serif subline sit at upper right under a yellow sun, and the logo is in the bottom-right corner.
Typography: Orange bold brush script for the headline; a grey classic serif for the subline, with the festival name set in bold.

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illustrated
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ghat temples
argh water pouring
sindoor
devotees sketch
birds
devotional
nostalgic
artistic

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Design an original Chhath Puja Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Watercolour woman in a blue saree pouring an argh offering from a brass pot.
- Look and feel: An off-white textured paper background blends vivid watercolour with monochrome pencil sketching. The focal point is a devout woman in a bright cyan saree with sindoor on her forehead, pouring a stream of water from a brass lota. Behind her is a golden, hazy temple skyline, and a yellow watercolour sun sits in the top right. Greyscale sketched devotees carry small orange sindoor accents, which gives a fine-art, nostalgic finish.
- Layout: The painted woman takes up the lower left. A warm watercolour ghat skyline sits behind her, and a pencil-sketch crowd of devotees fills the lower right. The script headline and serif subline sit at upper right under a yellow sun, and the logo is in the bottom-right corner.
- Typography: Orange bold brush script for the headline; a grey classic serif for the subline, with the festival name set in bold.
- Colours: #f2efe9, #dbd4c4, #cfb18f, #af8c6e, #50b3d8, #86553a (background #f2efe9, text #86553a, accent #50b3d8).
- Mood and details: devotional, nostalgic, artistic, watercolor sun, ghat temples, argh water pouring, sindoor, devotees sketch, birds.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/297096906670896280-7cc70d98d2c1.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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