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Creative · Reference

Creative: Hospital maternity and newborn care campaign

A coordinated healthcare campaign uses a pale cream and muted teal palette with subtle patterned texture. The main focal point is a warm documentary-style image of a clinician caring for a newborn, presented inside a white frame. Large dark teal display lettering creates immediate roadside readability, while dense editorial copy supports the longer-form print execution. The finish is polished, reassuring, and institutional.

Reference image for inspiration. Editable source files are not included.

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