Top-down view of a snake boat with rowers

Reference found on Pinterest, saved by Alok Nath. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Onam · Instagram post · Reference

Top-down view of a snake boat with rowers

Aerial photograph of a wooden Kerala snake boat crewed by rowers in white, gliding over pale misty off-white water. Soft diffused light casts a long blue-grey shadow diagonally from the boat. The only colour accent is a crisp red wordmark that interlocks with the boat for a clever depth illusion. The finish is serene, high-key and editorial.

Palette

#f4f9f5
#e2e9e1
#c5c1bc
#919294
#df3537
#725f60

Layout: A long, slender boat runs vertically down the centre, and large red 'ONAM' letters are split so the boat passes through them, with a smaller black 'HAPPY' above-left. The logo sits top-right, a centred two-line message sits at the bottom, and generous negative space surrounds everything.
Typography: Thin geometric sans in oversized red caps for the festival word with a black regular sans above; a small light sans for the centred body copy.

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photographic
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elegant
festive

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Design an original Onam Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Top-down view of a snake boat with rowers.
- Look and feel: Aerial photograph of a wooden Kerala snake boat crewed by rowers in white, gliding over pale misty off-white water. Soft diffused light casts a long blue-grey shadow diagonally from the boat. The only colour accent is a crisp red wordmark that interlocks with the boat for a clever depth illusion. The finish is serene, high-key and editorial.
- Layout: A long, slender boat runs vertically down the centre, and large red 'ONAM' letters are split so the boat passes through them, with a smaller black 'HAPPY' above-left. The logo sits top-right, a centred two-line message sits at the bottom, and generous negative space surrounds everything.
- Typography: Thin geometric sans in oversized red caps for the festival word with a black regular sans above; a small light sans for the centred body copy.
- Colours: #f4f9f5, #e2e9e1, #c5c1bc, #919294, #df3537, #725f60 (background #f4f9f5, text #725f60, accent #df3537).
- Mood and details: calm, elegant, festive, snake boat, rowers, oars, calm water, long shadow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/294985844376521963-8eeffe51164c.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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