Pencil stuck in snow with shavings forming a Christmas tree

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Christmas · Poster · Reference

Pencil stuck in snow with shavings forming a Christmas tree

A soft grey-white gradient sky fades into a snowy ground with gentle drifts. A green pencil stands in the snow, and three tiers of wood-coloured shavings with scalloped green edges are stacked on it to look like a fir tree. The lighting is diffuse with soft shadows under the shaving tiers. The palette is cool and muted, with warm wood tones at the focal point.

Palette

#f3f4f6
#d0d9e0
#b5c1cb
#a7975e
#e6c584
#876c27

Layout: The pencil tree stands upright in the centre with a lot of pale sky around it. A small centred headline sits in the upper third. Service lines and the URL sit bottom left after a short rule, and the logo is bottom right.
Typography: Small, widely letter-spaced sans-serif caps for the headline and services, plus a condensed bold sans logo lockup.

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Design an original Christmas poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1500 px (same shape as the reference).

Art direction to follow:
- The idea: Pencil stuck in snow with shavings forming a Christmas tree.
- Look and feel: A soft grey-white gradient sky fades into a snowy ground with gentle drifts. A green pencil stands in the snow, and three tiers of wood-coloured shavings with scalloped green edges are stacked on it to look like a fir tree. The lighting is diffuse with soft shadows under the shaving tiers. The palette is cool and muted, with warm wood tones at the focal point.
- Layout: The pencil tree stands upright in the centre with a lot of pale sky around it. A small centred headline sits in the upper third. Service lines and the URL sit bottom left after a short rule, and the logo is bottom right.
- Typography: Small, widely letter-spaced sans-serif caps for the headline and services, plus a condensed bold sans logo lockup.
- Colours: #f3f4f6, #d0d9e0, #b5c1cb, #a7975e, #e6c584, #876c27 (background #f3f4f6, text #876c27, accent #e6c584).
- Mood and details: clever, calm, festive, pencil, pencil shavings, christmas tree, snow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/294845106848048140-da3cb2c85a59.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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