Reference found on Pinterest, saved by Lisa Callahan. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Easter · Instagram post · Reference

Rooster peeking up wearing bunny ears

The background is a clean pure white with no texture. The focal point is a photographic cut-out rooster with a paisley bandana and pink felt bunny ears, cropped at the bottom so it looks like it is peeking into frame. The palette is limited to navy, soft pink and the rooster's natural red. The finish is crisp and flat, and the visual gag does all the work.

Palette

#fefefe
#e8c4d5
#c3a5ba
#7890b5
#3c1818
#154386

Layout: A centred typographic lockup fills the top half: a small pink ribbon banner, then a large script greeting, then a right-aligned bold sans punchline. A cut-out rooster head wearing bunny ears peeks up from the bottom edge, with plenty of white space around it.
Typography: A navy brush-script display face with rough dry-brush texture. Heavy geometric sans caps for the punchline, and white sans caps inside the pink banner.

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typographic
minimal
playful
photographic
bunny ears
rooster
ribbon banner
bandana
humorous
cheeky
fresh

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Design an original Easter Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Rooster peeking up wearing bunny ears.
- Look and feel: The background is a clean pure white with no texture. The focal point is a photographic cut-out rooster with a paisley bandana and pink felt bunny ears, cropped at the bottom so it looks like it is peeking into frame. The palette is limited to navy, soft pink and the rooster's natural red. The finish is crisp and flat, and the visual gag does all the work.
- Layout: A centred typographic lockup fills the top half: a small pink ribbon banner, then a large script greeting, then a right-aligned bold sans punchline. A cut-out rooster head wearing bunny ears peeks up from the bottom edge, with plenty of white space around it.
- Typography: A navy brush-script display face with rough dry-brush texture. Heavy geometric sans caps for the punchline, and white sans caps inside the pink banner.
- Colours: #fefefe, #e8c4d5, #c3a5ba, #7890b5, #3c1818, #154386 (background #fefefe, text #3c1818, accent #154386).
- Mood and details: humorous, cheeky, fresh, bunny ears, rooster, ribbon banner, bandana.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/294563631873726589-b43209127696.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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