Dark silhouette of a sports coupe in front of a gold line-art rearing horse and a red fan

Reference found on Pinterest, saved by anand vyas. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Instagram post · Reference

Dark silhouette of a sports coupe in front of a gold line-art rearing horse and a red fan

A studio backdrop grades from near-black maroon at the top and bottom to a glowing orange-red band along the horizon. The car appears only as a black silhouette with a thin headlight glint, set against a pleated red paper fan. A cream horse drawn in flowing parallel lines rears up behind it. The lighting is moody backlight, and the finish is sleek and premium.

Palette

#390103
#570806
#f1502c
#040000
#80261b
#bc3b23

Layout: The bold white greeting is centred in the upper third. A rearing horse and a half-circle fan rise behind a side-profile car silhouette that runs across the lower middle, and a small wordmark is centred at the bottom.
Typography: Heavy, condensed geometric sans caps in white for the greeting; small bold slab-serif wordmark.

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Design an original Lunar New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Dark silhouette of a sports coupe in front of a gold line-art rearing horse and a red fan.
- Look and feel: A studio backdrop grades from near-black maroon at the top and bottom to a glowing orange-red band along the horizon. The car appears only as a black silhouette with a thin headlight glint, set against a pleated red paper fan. A cream horse drawn in flowing parallel lines rears up behind it. The lighting is moody backlight, and the finish is sleek and premium.
- Layout: The bold white greeting is centred in the upper third. A rearing horse and a half-circle fan rise behind a side-profile car silhouette that runs across the lower middle, and a small wordmark is centred at the bottom.
- Typography: Heavy, condensed geometric sans caps in white for the greeting; small bold slab-serif wordmark.
- Colours: #390103, #570806, #f1502c, #040000, #80261b, #bc3b23 (background #390103, text #f1502c, accent #bc3b23).
- Mood and details: bold, premium, dramatic, rearing horse line art, paper fan rays, car silhouette, glowing horizon.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/294000681950451500-0e3fdcbdbb93.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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