Two horse figurines, one chestnut and one white, walking through large letters

Reference found on Pinterest, saved by evan chang. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Story · Reference

Two horse figurines, one chestnut and one white, walking through large letters

A flat, warm off-white background is lit by a low side light, so the realistic chestnut and white horse figurines cast long, soft grey shadows. The horses overlap the letterforms, giving a playful sense of depth between the type and the objects. The palette is limited to vermilion red, cream and grey, and a small red seal stamp adds an East Asian accent. The finish is clean, gallery-like and editorial.

Palette

#f2f0f1
#e9dad8
#a5a1a1
#debcb7
#e4897f

Layout: Four lines of large left-aligned red serif letters fill the centre, with two small horse figurines weaving through the letters diagonally and casting long shadows to the right. A red square seal stamp sits at the end of the last line, and plenty of off-white space is left above and below.
Typography: Thin, high-contrast didone-style serif caps in red, widely spaced, with an unusual looped A; the seal uses traditional stamp characters.

minimal
typographic
3d
photographic
horses
long cast shadows
red seal stamp
interwoven lettering
elegant
modern
serene

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Design an original Lunar New Year Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Two horse figurines, one chestnut and one white, walking through large letters.
- Look and feel: A flat, warm off-white background is lit by a low side light, so the realistic chestnut and white horse figurines cast long, soft grey shadows. The horses overlap the letterforms, giving a playful sense of depth between the type and the objects. The palette is limited to vermilion red, cream and grey, and a small red seal stamp adds an East Asian accent. The finish is clean, gallery-like and editorial.
- Layout: Four lines of large left-aligned red serif letters fill the centre, with two small horse figurines weaving through the letters diagonally and casting long shadows to the right. A red square seal stamp sits at the end of the last line, and plenty of off-white space is left above and below.
- Typography: Thin, high-contrast didone-style serif caps in red, widely spaced, with an unusual looped A; the seal uses traditional stamp characters.
- Colours: #f2f0f1, #e9dad8, #a5a1a1, #debcb7, #e4897f (background #f2f0f1, text #e4897f, accent #e4897f).
- Mood and details: elegant, modern, serene, horses, long cast shadows, red seal stamp, interwoven lettering.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/292171094600927396-fbf06c19cc14.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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