Rama aiming an arrow at a bullseye ringed by Ravana's ten heads

Reference found on Pinterest, saved by Charmi bera. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Dussehra · Instagram post · Reference

Rama aiming an arrow at a bullseye ringed by Ravana's ten heads

Soft off-white background with a gentle radial vignette. Flat vector Rama in an orange dhoti and green sash draws a bow toward a dark grey concentric target ringed by Ravana's ten heads, which reads as a financial 'goal'. Pale grey silhouettes of warriors fade behind at the base. The palette is limited to orange, grey and a hint of green, giving it a restrained corporate finish.

Palette

#f8f7f3
#e4dad2
#bfb2a7
#7e807c

Layout: Logo centred at top; illustration of archer on the left aiming right at a target in the centre-right, with faded army silhouettes behind; centred headline and orange greeting below; website bottom-left, social icons bottom-right. Plenty of off-white space.
Typography: Clean humanist sans throughout; grey regular headline, bold orange greeting; small sans for the footer.

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illustrated
minimal
flat
Lord Rama with bow
ten-headed Ravana
archery target
army silhouettes
triumphant
calm
aspirational

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Design an original Dussehra Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Rama aiming an arrow at a bullseye ringed by Ravana's ten heads.
- Look and feel: Soft off-white background with a gentle radial vignette. Flat vector Rama in an orange dhoti and green sash draws a bow toward a dark grey concentric target ringed by Ravana's ten heads, which reads as a financial 'goal'. Pale grey silhouettes of warriors fade behind at the base. The palette is limited to orange, grey and a hint of green, giving it a restrained corporate finish.
- Layout: Logo centred at top; illustration of archer on the left aiming right at a target in the centre-right, with faded army silhouettes behind; centred headline and orange greeting below; website bottom-left, social icons bottom-right. Plenty of off-white space.
- Typography: Clean humanist sans throughout; grey regular headline, bold orange greeting; small sans for the footer.
- Colours: #f8f7f3, #e4dad2, #bfb2a7, #7e807c (background #f8f7f3, text #7e807c, accent #7e807c).
- Mood and details: triumphant, calm, aspirational, Lord Rama with bow, ten-headed Ravana, archery target, army silhouettes.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/290552613472307802-cffaf5f84f65.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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