Top-down half-finished floral pookalam on a stone floor

Reference found on Pinterest, saved by Ambika Sethi. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Onam · Instagram post · Reference

Top-down half-finished floral pookalam on a stone floor

Overhead photograph of a dark textured stone floor, lit by warm raking sunlight with leaf shadows. A partly complete concentric pookalam in red, white, yellow, orange and purple petals is the focal point, with loose blooms and petals scattered across the right side. Baskets of marigolds and jasmine sit on a banana leaf in the lower-left corner. Rich, cinematic, earthy finish with gold typographic ornaments.

Palette

#362414
#523620
#1a1108
#6e472a
#8a6037
#b38045

Layout: A centred serif headline sits at the top with thin rules and small lotus ornaments, and the tagline is below it. A large crescent-shaped pookalam fills the middle-left, with petals scattered to the right. Contact details sit bottom-left over the flower baskets, and the logo is bottom-right.
Typography: Elegant high-contrast serif caps in pale gold for the countdown; small light serif for the tagline; bold white sans for the contact details.

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photographic
luxury
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pookalam
marigold
scattered petals
banana leaf
flower baskets
dappled sunlight
warm
serene
anticipatory

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My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Top-down half-finished floral pookalam on a stone floor.
- Look and feel: Overhead photograph of a dark textured stone floor, lit by warm raking sunlight with leaf shadows. A partly complete concentric pookalam in red, white, yellow, orange and purple petals is the focal point, with loose blooms and petals scattered across the right side. Baskets of marigolds and jasmine sit on a banana leaf in the lower-left corner. Rich, cinematic, earthy finish with gold typographic ornaments.
- Layout: A centred serif headline sits at the top with thin rules and small lotus ornaments, and the tagline is below it. A large crescent-shaped pookalam fills the middle-left, with petals scattered to the right. Contact details sit bottom-left over the flower baskets, and the logo is bottom-right.
- Typography: Elegant high-contrast serif caps in pale gold for the countdown; small light serif for the tagline; bold white sans for the contact details.
- Colours: #362414, #523620, #1a1108, #6e472a, #8a6037, #b38045 (background #1a1108, text #b38045, accent #8a6037).
- Mood and details: warm, serene, anticipatory, pookalam, marigold, scattered petals, banana leaf, flower baskets, dappled sunlight.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/289285976089521008-2b852cb1237f.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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