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Creative · Reference

Creative: Billboard with giant yellow funnel pouring items into a yellow hatchback

This is a daylight photo of an urban ambient billboard against a blue sky and high-rise buildings. A bright yellow funnel spills bikes, paddles, a cooler and other gear, and its pipe runs down into the tailgate of a matching yellow hatchback. The saturated blue and yellow brand colours stand out against the grey city. The physical, sculptural installation makes the product's roominess literal and funny.

Reference image for inspiration. Editable source files are not included.