Traffic light glowing saffron, white and green with a pigeon on its arm

Reference found on Pinterest, saved by Sagnik Bhattacharya. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Independence Day · Poster · Reference

Traffic light glowing saffron, white and green with a pigeon on its arm

A smooth gradient runs from deep blue at the top to teal, with soft painterly cloud haze near the bottom. A grey metal traffic signal lights all three lamps in saffron, white and green as a subtle flag reference. The lone pigeon adds a quiet symbol of freedom and gives the eye a second stop. The photoreal composite has lots of calm negative space.

Palette

#1d8399
#34a3b3
#16658c
#0e4877
#f6f7f8
#344338

Layout: The traffic light sits in the upper centre and its L-shaped pole runs off to the right, where a single pigeon perches; the logo is top-left. The headline sits bottom-left over a large area of empty sky, and a white footer strip carries a small letter-spaced greeting.
Typography: Bold wide sans logotype; clean humanist sans caps for the white headline; small, widely tracked sans caps for the footer line.

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Design an original Independence Day poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1741 px (same shape as the reference).

Art direction to follow:
- The idea: Traffic light glowing saffron, white and green with a pigeon on its arm.
- Look and feel: A smooth gradient runs from deep blue at the top to teal, with soft painterly cloud haze near the bottom. A grey metal traffic signal lights all three lamps in saffron, white and green as a subtle flag reference. The lone pigeon adds a quiet symbol of freedom and gives the eye a second stop. The photoreal composite has lots of calm negative space.
- Layout: The traffic light sits in the upper centre and its L-shaped pole runs off to the right, where a single pigeon perches; the logo is top-left. The headline sits bottom-left over a large area of empty sky, and a white footer strip carries a small letter-spaced greeting.
- Typography: Bold wide sans logotype; clean humanist sans caps for the white headline; small, widely tracked sans caps for the footer line.
- Colours: #1d8399, #34a3b3, #16658c, #0e4877, #f6f7f8, #344338 (background #0e4877, text #f6f7f8, accent #34a3b3).
- Mood and details: witty, calm, patriotic, traffic signal in tricolour, pigeon, teal sky.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2885187258547944-5f3ee80f93bc.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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