Red paper peeling back to reveal a green Christmas tree shape

Reference found on Pinterest, saved by Juwel Munshi. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Poster · Reference

Red paper peeling back to reveal a green Christmas tree shape

A flat crimson red sheet takes up the top two-thirds. Two corners curl upward and meet at a point, revealing a lime-to-leaf green gradient underneath in the shape of a Christmas tree. Soft drop shadows under the curls add a subtle 3D paper effect. The bottom band is solid bright green, and all type is white for high contrast.

Palette

#ab1416
#a0c34c
#89b247
#818a42
#53632b
#4c2c17

Layout: Centered vertical layout: greeting at the top of a red field, a tall peeled-paper tree shape in the centre revealing green underneath, and a tagline plus a stacked logo centred on the green lower third. Generous empty red space around the headline.
Typography: Clean, light humanist sans in white for the greeting and tagline; chunky italic logotype with small spaced caps.

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Design an original Christmas poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1526 px (same shape as the reference).

Art direction to follow:
- The idea: Red paper peeling back to reveal a green Christmas tree shape.
- Look and feel: A flat crimson red sheet takes up the top two-thirds. Two corners curl upward and meet at a point, revealing a lime-to-leaf green gradient underneath in the shape of a Christmas tree. Soft drop shadows under the curls add a subtle 3D paper effect. The bottom band is solid bright green, and all type is white for high contrast.
- Layout: Centered vertical layout: greeting at the top of a red field, a tall peeled-paper tree shape in the centre revealing green underneath, and a tagline plus a stacked logo centred on the green lower third. Generous empty red space around the headline.
- Typography: Clean, light humanist sans in white for the greeting and tagline; chunky italic logotype with small spaced caps.
- Colours: #ab1416, #a0c34c, #89b247, #818a42, #53632b, #4c2c17 (background #ab1416, text #a0c34c, accent #89b247).
- Mood and details: clever, festive, clean, peeled paper curl, christmas tree silhouette, paper fold.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/28640147624361927-c0d7a8756462.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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