Two orange espresso cups with reaching hand shadows

Reference found on Pinterest, saved by Angel Gabriel Nuñez Lopez. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Two orange espresso cups with reaching hand shadows

The background is a warm off-white tabletop lit by hard, low-angle sunlight that casts crisp grey shadows. Two saturated amber-orange espresso cups with white rims hold crema-topped coffee and are the focal points. Large hand shadows reach toward the cups from opposite corners, which creates a surreal, conceptual tension. The finish is clean editorial photography with a restrained palette.

Palette

#e7e6e1
#726658
#c87817
#cabca5
#817667
#864d07

Layout: Top-down flat lay with two cups placed diagonally on an off-white surface, while hand shadows reach in from the top right and bottom left. A left-aligned headline sits top left and a stacked wordmark sits bottom right, with plenty of negative space.
Typography: Bold grotesque sans caps for the headline with a light sans subline; the wordmark is a stacked, condensed, heavy sans.

All creative ads for coffee shops, drink brands

photographic
minimal
espresso cups
hand shadows
hard sunlight
saucers
conceptual
calm
sophisticated

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Two orange espresso cups with reaching hand shadows.
- Look and feel: The background is a warm off-white tabletop lit by hard, low-angle sunlight that casts crisp grey shadows. Two saturated amber-orange espresso cups with white rims hold crema-topped coffee and are the focal points. Large hand shadows reach toward the cups from opposite corners, which creates a surreal, conceptual tension. The finish is clean editorial photography with a restrained palette.
- Layout: Top-down flat lay with two cups placed diagonally on an off-white surface, while hand shadows reach in from the top right and bottom left. A left-aligned headline sits top left and a stacked wordmark sits bottom right, with plenty of negative space.
- Typography: Bold grotesque sans caps for the headline with a light sans subline; the wordmark is a stacked, condensed, heavy sans.
- Colours: #e7e6e1, #726658, #c87817, #cabca5, #817667, #864d07 (background #e7e6e1, text #864d07, accent #c87817).
- Mood and details: conceptual, calm, sophisticated, espresso cups, hand shadows, hard sunlight, saucers.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/28288303907561931-92902a90143b.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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