Gingerbread house in an open branded shipping box

Reference found on Pinterest, saved by Torkel Jelvinger. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Instagram post · Reference

Gingerbread house in an open branded shipping box

Studio still life on a seamless saturated yellow backdrop in the brand colour, lit with soft even light and gentle shadows. A white-iced gingerbread house sits in an open yellow cardboard box, framed by a pine sprig, red berries and fluffy cotton snow. Around it are a red metal lantern with a candle, bottle-brush trees, a nutcracker, a floured rolling pin, cookie cutters, gingerbread cookies, red-and-white twine and a gift tag. Clove-studded oranges add accents, and the finish is crisp commercial product photography.

Palette

#d19f05
#dfb214
#c59030
#a87543
#964f25
#d8cebf

Layout: The open box sits just below and right of centre, with a flat-lay of baking props spilling out to the lower left. A pomander hangs on a ribbon from the top edge, and the upper half is left as open yellow space.
Typography: No display type; only the brand's italic wordmark printed on the box

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nutcracker
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festive

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Design an original Christmas Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Gingerbread house in an open branded shipping box.
- Look and feel: Studio still life on a seamless saturated yellow backdrop in the brand colour, lit with soft even light and gentle shadows. A white-iced gingerbread house sits in an open yellow cardboard box, framed by a pine sprig, red berries and fluffy cotton snow. Around it are a red metal lantern with a candle, bottle-brush trees, a nutcracker, a floured rolling pin, cookie cutters, gingerbread cookies, red-and-white twine and a gift tag. Clove-studded oranges add accents, and the finish is crisp commercial product photography.
- Layout: The open box sits just below and right of centre, with a flat-lay of baking props spilling out to the lower left. A pomander hangs on a ribbon from the top edge, and the upper half is left as open yellow space.
- Typography: No display type; only the brand's italic wordmark printed on the box
- Colours: #d19f05, #dfb214, #c59030, #a87543, #964f25, #d8cebf (background #d19f05, text #964f25, accent #a87543).
- Mood and details: warm, playful, festive, gingerbread house, clove orange pomander, lantern, mini pine trees, holly berries, nutcracker.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/282600945357144604-78d5943316c1.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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