Clock peeking out of draped white cloth under Arabic 'Ramadan' calligraphy

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Ramadan · Story · Reference

Clock peeking out of draped white cloth under Arabic 'Ramadan' calligraphy

The background is soft, bright white satin that forms deep folds in the lower half, lit evenly and diffusely. The only strong colour is a red progress bar with a black outline, which plays on the idea of a countdown. At the bottom, a black-rimmed analogue clock sits half-hidden in a fold of fabric, and the grey calligraphy has a stone-like texture. The finish is clean, minimal and high-key.

Palette

#fdfdfe
#ebecf0
#d2d6dd
#b9bec7
#9b9da5

Layout: A vertical centred stack: small handle at the top, textured Arabic calligraphy in the upper third, then the headline, a red loading bar and the tagline in the middle. A clock tucked into fabric folds fills the bottom, with lots of white space.
Typography: Brush-textured grey Arabic calligraphy as the logo mark; clean geometric sans caps for the headline, a tiny spaced-out caps label inside the bar, and lowercase sans for the tagline.

minimal
photographic
typographic
arabic calligraphy
wall clock
draped white fabric
loading bar
anticipatory
calm
clever

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Design an original Ramadan Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Clock peeking out of draped white cloth under Arabic 'Ramadan' calligraphy.
- Look and feel: The background is soft, bright white satin that forms deep folds in the lower half, lit evenly and diffusely. The only strong colour is a red progress bar with a black outline, which plays on the idea of a countdown. At the bottom, a black-rimmed analogue clock sits half-hidden in a fold of fabric, and the grey calligraphy has a stone-like texture. The finish is clean, minimal and high-key.
- Layout: A vertical centred stack: small handle at the top, textured Arabic calligraphy in the upper third, then the headline, a red loading bar and the tagline in the middle. A clock tucked into fabric folds fills the bottom, with lots of white space.
- Typography: Brush-textured grey Arabic calligraphy as the logo mark; clean geometric sans caps for the headline, a tiny spaced-out caps label inside the bar, and lowercase sans for the tagline.
- Colours: #fdfdfe, #ebecf0, #d2d6dd, #b9bec7, #9b9da5 (background #fdfdfe, text #9b9da5, accent #9b9da5).
- Mood and details: anticipatory, calm, clever, arabic calligraphy, wall clock, draped white fabric, loading bar.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/28217935161548483-296d43e49391.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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