Kids playing pilot and sailor with doodled vehicles

Reference found on Pinterest, saved by vivianne soares. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Children's Day · Creative · Reference

Kids playing pilot and sailor with doodled vehicles

Flat solid backgrounds, periwinkle blue in one post and warm yellow in the other, carry monochrome hand-drawn doodles of a propeller plane with clouds and a sailboat with birds and waves. Photographed children are cut out and dropped into the doodles: one in aviator goggles inside a sticker-covered cardboard box, the other in a sailor hat with binoculars on a red suitcase. The doodle ink matches the lettering colour, dark purple on blue and red on yellow, for a cohesive two-colour system. The light is soft and even, with a crisp studio finish.

Palette

#fcbd37
#97c4fc
#f3f3f6
#8ba6da
#d78044
#7a7ba1

Layout: A portfolio presentation of two stacked square posts with a credits header. In each post, hand-lettered copy sits top left, a date tag sits top right, a cutout child is placed right of centre beside a large line-drawn vehicle, and the logo is at bottom left.
Typography: Hand-lettered mix of a bold brush script, a banner ribbon with caps and small handwritten caps; the date tag uses bold condensed sans.

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photographic
illustrated
playful
bright
hand-drawn doodles
paper airplane
sailboat sketch
cardboard box
vintage suitcase
aviator goggles
playful
imaginative
nostalgic

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Design an original Children's Day social media post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 2623 px (same shape as the reference).

Art direction to follow:
- The idea: Kids playing pilot and sailor with doodled vehicles.
- Look and feel: Flat solid backgrounds, periwinkle blue in one post and warm yellow in the other, carry monochrome hand-drawn doodles of a propeller plane with clouds and a sailboat with birds and waves. Photographed children are cut out and dropped into the doodles: one in aviator goggles inside a sticker-covered cardboard box, the other in a sailor hat with binoculars on a red suitcase. The doodle ink matches the lettering colour, dark purple on blue and red on yellow, for a cohesive two-colour system. The light is soft and even, with a crisp studio finish.
- Layout: A portfolio presentation of two stacked square posts with a credits header. In each post, hand-lettered copy sits top left, a date tag sits top right, a cutout child is placed right of centre beside a large line-drawn vehicle, and the logo is at bottom left.
- Typography: Hand-lettered mix of a bold brush script, a banner ribbon with caps and small handwritten caps; the date tag uses bold condensed sans.
- Colours: #fcbd37, #97c4fc, #f3f3f6, #8ba6da, #d78044, #7a7ba1 (background #fcbd37, text #7a7ba1, accent #d78044).
- Mood and details: playful, imaginative, nostalgic, hand-drawn doodles, paper airplane, sailboat sketch, cardboard box, vintage suitcase, aviator goggles.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/281543726091187-9186d181a7c5.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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