Frightened yellow candy mascot holding a flashlight under its face

Reference found on Pinterest, saved by Tina Eisen. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Poster · Reference

Frightened yellow candy mascot holding a flashlight under its face

Night forest backdrop of silhouetted bare branches in dark blue-black mist. A glossy 3D yellow candy character is lit from below by the flashlight it holds, as if telling a campfire horror story, with a terrified face. The warm uplight against the cold dark surroundings creates the focal point. Small product packs at the bottom act as the punchline.

Palette

#020303
#1d2122
#0e1114
#38352e
#6d5c38
#91805a

Layout: The mascot fills the centre frame from the waist up. A handwritten-style speech line sits top right with a thin pointer line, and the tagline runs along the bottom right, ending in the product packs that complete the sentence.
Typography: Casual italic handwritten-style sans for the speech line; clean light sans for the tagline.

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3d
dark
playful
candy mascot
flashlight
bare spooky trees
speech line
product packs
humorous
spooky
dramatic

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1547 px (same shape as the reference).

Art direction to follow:
- The idea: Frightened yellow candy mascot holding a flashlight under its face.
- Look and feel: Night forest backdrop of silhouetted bare branches in dark blue-black mist. A glossy 3D yellow candy character is lit from below by the flashlight it holds, as if telling a campfire horror story, with a terrified face. The warm uplight against the cold dark surroundings creates the focal point. Small product packs at the bottom act as the punchline.
- Layout: The mascot fills the centre frame from the waist up. A handwritten-style speech line sits top right with a thin pointer line, and the tagline runs along the bottom right, ending in the product packs that complete the sentence.
- Typography: Casual italic handwritten-style sans for the speech line; clean light sans for the tagline.
- Colours: #020303, #1d2122, #0e1114, #38352e, #6d5c38, #91805a (background #020303, text #91805a, accent #91805a).
- Mood and details: humorous, spooky, dramatic, candy mascot, flashlight, bare spooky trees, speech line, product packs.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2814818511077438-38e2b7b15618.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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