Stylised pink, black and gold horses on red, shown as a large screen above an eyewear store

Reference found on Pinterest, saved by Julia Kirch. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Banner · Reference

Stylised pink, black and gold horses on red, shown as a large screen above an eyewear store

Vivid red flat background with gestural gold brush textures and abstract flat-shape horses in pink, black and metallic gold rearing and prancing, cropped dramatically at the edges. The artwork is presented in context as a glowing digital billboard on a grey modern building facade above a warm-lit eyewear shop with posters and a small tree. Dusk street lighting makes the red screen the bright focal point. Contemporary Year of the Horse graphic language, playful yet upscale.

Palette

#4e403b
#675f5d
#2b2523
#dd2b29
#8f8a88
#020101

Layout: Landscape screen mounted over a glass storefront; the centred stacked headline and vertical Chinese subtitle sit between leaping horse illustrations cropped at the left and right edges, with dates and venue centred below and a small emblem and logo at bottom right.
Typography: Condensed geometric sans caps in black for the headline and dates, with vertically set bold Chinese sans characters.

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illustrated
flat
bright
photographic
stylised horses
gold brush strokes
red background
storefront billboard mockup
pink abstract shapes
festive
energetic
contemporary

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Design an original Lunar New Year banner for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1200 × 628 px.

Art direction to follow:
- The idea: Stylised pink, black and gold horses on red, shown as a large screen above an eyewear store.
- Look and feel: Vivid red flat background with gestural gold brush textures and abstract flat-shape horses in pink, black and metallic gold rearing and prancing, cropped dramatically at the edges. The artwork is presented in context as a glowing digital billboard on a grey modern building facade above a warm-lit eyewear shop with posters and a small tree. Dusk street lighting makes the red screen the bright focal point. Contemporary Year of the Horse graphic language, playful yet upscale.
- Layout: Landscape screen mounted over a glass storefront; the centred stacked headline and vertical Chinese subtitle sit between leaping horse illustrations cropped at the left and right edges, with dates and venue centred below and a small emblem and logo at bottom right.
- Typography: Condensed geometric sans caps in black for the headline and dates, with vertically set bold Chinese sans characters.
- Colours: #4e403b, #675f5d, #2b2523, #dd2b29, #8f8a88, #020101 (background #8f8a88, text #020101, accent #dd2b29).
- Mood and details: festive, energetic, contemporary, stylised horses, gold brush strokes, red background, storefront billboard mockup, pink abstract shapes.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/28147566419760944-9ede5ae630ab.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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