Thali plate forming the O in HOLI above four clay pots of coloured powder

Reference found on Pinterest, saved by Payal Oberoi. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Holi · Instagram post · Reference

Thali plate forming the O in HOLI above four clay pots of coloured powder

A soft off-white to light grey gradient background with gentle vignette. The focal point is a top-down South Indian thali on a banana leaf, used as the O inside rough brush-stroke letters. Below it, four terracotta pots of blue, magenta, red and green gulal cast soft drop shadows. The finish is crisp and minimal, and the saturated colour pops against the neutral ground.

Palette

#edeeee
#ccbab6
#db5f4f
#6b9691
#933533
#332e1e

Layout: Centred vertical stack on light grey: logo at top, small HAPPY above a large HOLI wordmark where a top-down thali replaces the O, and a row of four colour-powder pots below. Lots of negative space around everything.
Typography: Clean thin sans caps for HAPPY; chunky hand-painted brush letters in blue, orange and teal for HOLI; script logo with small serif tagline.

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minimal
photographic
typographic
bright
gulal colour powder
clay bowls
thali
brush-stroke letters
festive
cheerful
clean

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Design an original Holi Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Thali plate forming the O in HOLI above four clay pots of coloured powder.
- Look and feel: A soft off-white to light grey gradient background with gentle vignette. The focal point is a top-down South Indian thali on a banana leaf, used as the O inside rough brush-stroke letters. Below it, four terracotta pots of blue, magenta, red and green gulal cast soft drop shadows. The finish is crisp and minimal, and the saturated colour pops against the neutral ground.
- Layout: Centred vertical stack on light grey: logo at top, small HAPPY above a large HOLI wordmark where a top-down thali replaces the O, and a row of four colour-powder pots below. Lots of negative space around everything.
- Typography: Clean thin sans caps for HAPPY; chunky hand-painted brush letters in blue, orange and teal for HOLI; script logo with small serif tagline.
- Colours: #edeeee, #ccbab6, #db5f4f, #6b9691, #933533, #332e1e (background #edeeee, text #332e1e, accent #db5f4f).
- Mood and details: festive, cheerful, clean, gulal colour powder, clay bowls, thali, brush-stroke letters.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/28077197666682047-b4c356a0d0ba.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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