Step stool shadow forming a monster face on a wall

Reference found on Pinterest, saved by Carolina Cardona. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Poster · Reference

Step stool shadow forming a monster face on a wall

A dark navy interior at night, with a warm amber shaft of light hitting a wall above a wooden floor. The shadow of a step stool reads as a hulking monster: the handle cutouts become angry glowing eyes and the legs form a frowning mouth. A blurred houseplant shadow adds depth. The lighting is moody and low-key, with a soft photographic grain.

Palette

#181b2e
#422e2a
#be8a2c
#0c101f
#d2a33d
#835b24

Layout: A large cast shadow fills the centre and right of the frame against a warm rectangle of light. Product name and price sit left of centre in the dark, the greeting is at the bottom left, and the logo is at the bottom right.
Typography: Bold, clean sans in white: a heavy product name, a light descriptor and a large bold price. The greeting uses the same bold sans in sentence case.

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photographic
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glowing eyes
plant shadow
spooky
witty
atmospheric

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1527 px (same shape as the reference).

Art direction to follow:
- The idea: Step stool shadow forming a monster face on a wall.
- Look and feel: A dark navy interior at night, with a warm amber shaft of light hitting a wall above a wooden floor. The shadow of a step stool reads as a hulking monster: the handle cutouts become angry glowing eyes and the legs form a frowning mouth. A blurred houseplant shadow adds depth. The lighting is moody and low-key, with a soft photographic grain.
- Layout: A large cast shadow fills the centre and right of the frame against a warm rectangle of light. Product name and price sit left of centre in the dark, the greeting is at the bottom left, and the logo is at the bottom right.
- Typography: Bold, clean sans in white: a heavy product name, a light descriptor and a large bold price. The greeting uses the same bold sans in sentence case.
- Colours: #181b2e, #422e2a, #be8a2c, #0c101f, #d2a33d, #835b24 (background #181b2e, text #d2a33d, accent #be8a2c).
- Mood and details: spooky, witty, atmospheric, shadow play, monster silhouette, glowing eyes, plant shadow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/28006828930658314-fa5bb1145481.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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