Layered red papercut Chinese character diorama framing a family reunion dinner

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Lunar New Year · Instagram post · Reference

Layered red papercut Chinese character diorama framing a family reunion dinner

A cream paper background with soft studio lighting and shallow depth of field holds a red layered-paper sculpture of a calligraphic character with lace-like cutout patterns on each stroke. Inside, a miniature diorama shows a family sharing a feast under warmly lit lanterns, with gold fireworks, a lion dance figure and children with firecrackers. Blurred hanging lanterns and flat red papercut flowers sit out of focus in the foreground and background. The finish is tactile, handcrafted and warm, like close-up product photography of a paper model.

Palette

#e9ceb4
#e24e31
#c1321f
#9a1e12
#db916b
#7b1008

Layout: A large 3D papercut character fills the centre, angled in three-quarter view. Its hollow lower half forms a stage for a miniature scene. A small red square seal sits bottom-left, and blurred lanterns and papercut florals frame the corners.
Typography: The hero is a 3D brush-stroke Chinese character built from layered paper; small boxed seal-script stamp as the only other type.

3d
traditional
ornate
bright
papercut
red lanterns
fireworks
lion dance
family reunion dinner
Chinese calligraphy character
festive
warm
joyful

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Design an original Lunar New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Layered red papercut Chinese character diorama framing a family reunion dinner.
- Look and feel: A cream paper background with soft studio lighting and shallow depth of field holds a red layered-paper sculpture of a calligraphic character with lace-like cutout patterns on each stroke. Inside, a miniature diorama shows a family sharing a feast under warmly lit lanterns, with gold fireworks, a lion dance figure and children with firecrackers. Blurred hanging lanterns and flat red papercut flowers sit out of focus in the foreground and background. The finish is tactile, handcrafted and warm, like close-up product photography of a paper model.
- Layout: A large 3D papercut character fills the centre, angled in three-quarter view. Its hollow lower half forms a stage for a miniature scene. A small red square seal sits bottom-left, and blurred lanterns and papercut florals frame the corners.
- Typography: The hero is a 3D brush-stroke Chinese character built from layered paper; small boxed seal-script stamp as the only other type.
- Colours: #e9ceb4, #e24e31, #c1321f, #9a1e12, #db916b, #7b1008 (background #e9ceb4, text #7b1008, accent #e24e31).
- Mood and details: festive, warm, joyful, papercut, red lanterns, fireworks, lion dance, family reunion dinner, Chinese calligraphy character.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/27866091442224468-66c3fa1afe16.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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