Layered paper-cut Chinese character framing a family reunion dinner

Reference found on Pinterest, saved by Eric Chang. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Poster · Reference

Layered paper-cut Chinese character framing a family reunion dinner

The whole image is a deep monochrome red, built from 3D layered paper-cut, with soft shadows adding depth to each carved recess. The focal point is a miniature family reunion dinner under a warm glow, surrounded by pagodas, trees, children and tiny lanterns. Gold line-art fireworks sparkle across the red surface, and textured paper lanterns with gold tassels hang in the foreground. A crafted diorama finish in red, orange and gold.

Palette

#c62f21
#dc442f
#f16346
#951f16
#5d0a06
#d18f6b

Layout: A giant paper-cut Chinese character fills the portrait frame, and its recesses form stacked dioramas. The central cavity holds a family around a round dinner table, and the tiers above hold pagodas and figures. Lanterns hang on the left, with a dragon mid-right, a lion dance head bottom-right and a small seal stamp bottom-left.
Typography: No display type; the only text is a small square seal with gold outline characters.

3d
illustrated
ornate
traditional
red lanterns
paper-cut layers
dragon
lion dance head
fireworks
pagodas
festive
warm
joyful

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Design an original Lunar New Year poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1620 px (same shape as the reference).

Art direction to follow:
- The idea: Layered paper-cut Chinese character framing a family reunion dinner.
- Look and feel: The whole image is a deep monochrome red, built from 3D layered paper-cut, with soft shadows adding depth to each carved recess. The focal point is a miniature family reunion dinner under a warm glow, surrounded by pagodas, trees, children and tiny lanterns. Gold line-art fireworks sparkle across the red surface, and textured paper lanterns with gold tassels hang in the foreground. A crafted diorama finish in red, orange and gold.
- Layout: A giant paper-cut Chinese character fills the portrait frame, and its recesses form stacked dioramas. The central cavity holds a family around a round dinner table, and the tiers above hold pagodas and figures. Lanterns hang on the left, with a dragon mid-right, a lion dance head bottom-right and a small seal stamp bottom-left.
- Typography: No display type; the only text is a small square seal with gold outline characters.
- Colours: #c62f21, #dc442f, #f16346, #951f16, #5d0a06, #d18f6b (background #c62f21, text #5d0a06, accent #f16346).
- Mood and details: festive, warm, joyful, red lanterns, paper-cut layers, dragon, lion dance head, fireworks, pagodas.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/27866091442224464-9bc0b0605dae.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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