Sinister clown in crown holding a burger

Reference found on Pinterest, saved by Orange Tamagotchi. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Poster · Reference

Sinister clown in crown holding a burger

A pitch-black background with dramatic low-key side lighting picks out a clown with a white face, red nose, wild red hair and a gold paper crown. He wears a yellow shirt, red bow tie, red suspenders and white gloves. He cradles a burger, which is the bright secondary focal point. The warm yellow and red costume pops against the darkness, giving a menacing cinematic portrait finish.

Palette

#000000
#060202
#140c08
#2f1b12
#463324
#644f3d

Layout: A centred half-length portrait of the clown against black, holding a burger at chest height. Below it is a centred stack of the date line, a bold two-line headline, the location, a hashtag, and fine-print terms at the bottom edge.
Typography: Condensed bold white sans caps for the headline; small letter-spaced sans for the date, location and hashtag; tiny fine print.

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photographic
dark
scary clown
paper crown
burger
bow tie
suspenders
creepy
cheeky
dramatic

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1527 px (same shape as the reference).

Art direction to follow:
- The idea: Sinister clown in crown holding a burger.
- Look and feel: A pitch-black background with dramatic low-key side lighting picks out a clown with a white face, red nose, wild red hair and a gold paper crown. He wears a yellow shirt, red bow tie, red suspenders and white gloves. He cradles a burger, which is the bright secondary focal point. The warm yellow and red costume pops against the darkness, giving a menacing cinematic portrait finish.
- Layout: A centred half-length portrait of the clown against black, holding a burger at chest height. Below it is a centred stack of the date line, a bold two-line headline, the location, a hashtag, and fine-print terms at the bottom edge.
- Typography: Condensed bold white sans caps for the headline; small letter-spaced sans for the date, location and hashtag; tiny fine print.
- Colours: #000000, #060202, #140c08, #2f1b12, #463324, #644f3d (background #000000, text #644f3d, accent #644f3d).
- Mood and details: creepy, cheeky, dramatic, scary clown, paper crown, burger, bow tie, suspenders.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/27584616456080676-2dc02eefa987.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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