Grayscale woman in blazer with a vintage TV for a head

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Instagram post · Reference

Grayscale woman in blazer with a vintage TV for a head

A deep olive-green gradient background with a soft light glow at the top right and centre. The grayscale cutout of a woman in a blazer and jeans has a colour retro wood-trim TV for a head, and its static screen repeats the headline. The oversized pale headline sits behind the figure to create depth, and a barcode adds an editorial poster touch. The finish is a muted, slightly grainy magazine collage.

Palette

#eadedd
#465045
#70806a
#343b35
#5f6758
#8c9382

Layout: Huge two-line condensed headline fills the top half, with the TV-headed figure cut out over the centre and overlapping the second line. Small tagline sits centred at the top; body text and barcode are bottom left, a handwritten note is mid-right and the CTA is bottom right.
Typography: Ultra-condensed heavy grotesque caps in off-white pink for the headline; small wide sans for tagline and CTA; tiny justified mono body; loose handwritten script note

All creative ads for marketing agencies

collage
typographic
retro
retro CRT television
TV static
halftone grayscale figure
barcode
handwritten annotation
bold
witty
editorial

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Grayscale woman in blazer with a vintage TV for a head.
- Look and feel: A deep olive-green gradient background with a soft light glow at the top right and centre. The grayscale cutout of a woman in a blazer and jeans has a colour retro wood-trim TV for a head, and its static screen repeats the headline. The oversized pale headline sits behind the figure to create depth, and a barcode adds an editorial poster touch. The finish is a muted, slightly grainy magazine collage.
- Layout: Huge two-line condensed headline fills the top half, with the TV-headed figure cut out over the centre and overlapping the second line. Small tagline sits centred at the top; body text and barcode are bottom left, a handwritten note is mid-right and the CTA is bottom right.
- Typography: Ultra-condensed heavy grotesque caps in off-white pink for the headline; small wide sans for tagline and CTA; tiny justified mono body; loose handwritten script note
- Colours: #eadedd, #465045, #70806a, #343b35, #5f6758, #8c9382 (background #70806a, text #eadedd, accent #eadedd).
- Mood and details: bold, witty, editorial, retro CRT television, TV static, halftone grayscale figure, barcode, handwritten annotation.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/27514247719546353-0f7baeabdab8.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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