Paper-cut sheep over an orange crescent cutout

Reference found on Pinterest, saved by elin. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Eid · Instagram post · Reference

Paper-cut sheep over an orange crescent cutout

The background is a soft light-grey to white gradient. A layered paper-cut effect shows a round hole revealing a deep orange gradient, partly covered by a white scalloped sheep with a thin brown line-drawn face and two stubby legs. Soft drop shadows create depth. The palette is only orange, brown and white, and the finish is clean vector with a subtle 3D feel.

Palette

#f5f5f6
#ccc4be
#de9037
#bc7427

Layout: The central hero is a circular cutout with a scalloped white sheep body over it, leaving an orange crescent showing. A small orange greeting is centred above and the brand logo is centred at the bottom, with a lot of white space.
Typography: Small medium-weight orange sans for the greeting; a bold-plus-light grey sans wordmark.

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Design an original Eid Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Paper-cut sheep over an orange crescent cutout.
- Look and feel: The background is a soft light-grey to white gradient. A layered paper-cut effect shows a round hole revealing a deep orange gradient, partly covered by a white scalloped sheep with a thin brown line-drawn face and two stubby legs. Soft drop shadows create depth. The palette is only orange, brown and white, and the finish is clean vector with a subtle 3D feel.
- Layout: The central hero is a circular cutout with a scalloped white sheep body over it, leaving an orange crescent showing. A small orange greeting is centred above and the brand logo is centred at the bottom, with a lot of white space.
- Typography: Small medium-weight orange sans for the greeting; a bold-plus-light grey sans wordmark.
- Colours: #f5f5f6, #ccc4be, #de9037, #bc7427 (background #f5f5f6, text #bc7427, accent #de9037).
- Mood and details: cheerful, clean, warm, sheep, crescent moon, paper cut.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/274860383504607417-c5ba4c79cd83.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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