Top-down illustrated pies and slices on a checkered tablecloth

Reference found on Pinterest, saved by abby bouch. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Thanksgiving · Instagram post · Reference

Top-down illustrated pies and slices on a checkered tablecloth

A sage-green two-tone checkerboard tablecloth is seen from above. Flat gouache-style pies in pumpkin orange, pecan brown, cherry red and apple lattice sit on pale blue plates around the edges, with triangular slices scattered at angles. A silver pie server is at the lower left. The palette is muted autumn with cream highlights and no shading, which gives it a soft printmaking look.

Palette

#878d6d
#72785d
#e1c1a5
#b7a376
#bcc5d1
#f5f3dd

Layout: Hand-lettered headline stacked in the centre over a diagonal flow, with whole pies and loose slices framing all edges in a flat-lay scatter; the centre is kept clear for the type.
Typography: Chunky rounded hand-drawn sans caps in cream, with lowercase bouncy hand-lettering for the connecting words.

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illustrated
flat
playful
retro
pie slices
whole pies
lattice crust
checkered tablecloth
pie server
whipped cream
cozy
playful
warm

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Design an original Thanksgiving Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Top-down illustrated pies and slices on a checkered tablecloth.
- Look and feel: A sage-green two-tone checkerboard tablecloth is seen from above. Flat gouache-style pies in pumpkin orange, pecan brown, cherry red and apple lattice sit on pale blue plates around the edges, with triangular slices scattered at angles. A silver pie server is at the lower left. The palette is muted autumn with cream highlights and no shading, which gives it a soft printmaking look.
- Layout: Hand-lettered headline stacked in the centre over a diagonal flow, with whole pies and loose slices framing all edges in a flat-lay scatter; the centre is kept clear for the type.
- Typography: Chunky rounded hand-drawn sans caps in cream, with lowercase bouncy hand-lettering for the connecting words.
- Colours: #878d6d, #72785d, #e1c1a5, #b7a376, #bcc5d1, #f5f3dd (background #e1c1a5, text #72785d, accent #b7a376).
- Mood and details: cozy, playful, warm, pie slices, whole pies, lattice crust, checkered tablecloth, pie server, whipped cream.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/27092035258472235-ddc3f8eef1c3.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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