Four robin's-egg-blue eggs in an open pulp egg carton

Reference found on Pinterest, saved by Bob Pek. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Easter · Instagram post · Reference

Four robin's-egg-blue eggs in an open pulp egg carton

Crisp daylight still life on a white seamless background with hard sunlight casting sharp shadows. A beige recycled-pulp egg carton holds four glossy eggs in the brand's signature turquoise, with a subtle shimmer. The raw texture of the humble carton contrasts with the luxurious color. The only text is the wordmark, and the colour does the branding.

Palette

#e8ecec
#62654f
#cdc7a0
#a0aa91
#3f4130
#88815d

Layout: Product still life in a centered frontal view that fills the frame. The open carton lid acts as a backdrop, with the serif wordmark centered on it above the four eggs.
Typography: Classic high-contrast serif caps wordmark in black, small and centered.

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Design an original Easter Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Four robin's-egg-blue eggs in an open pulp egg carton.
- Look and feel: Crisp daylight still life on a white seamless background with hard sunlight casting sharp shadows. A beige recycled-pulp egg carton holds four glossy eggs in the brand's signature turquoise, with a subtle shimmer. The raw texture of the humble carton contrasts with the luxurious color. The only text is the wordmark, and the colour does the branding.
- Layout: Product still life in a centered frontal view that fills the frame. The open carton lid acts as a backdrop, with the serif wordmark centered on it above the four eggs.
- Typography: Classic high-contrast serif caps wordmark in black, small and centered.
- Colours: #e8ecec, #62654f, #cdc7a0, #a0aa91, #3f4130, #88815d (background #e8ecec, text #3f4130, accent #3f4130).
- Mood and details: elegant, playful, refined, easter eggs, egg carton, signature blue.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/267612402853901500-49444cd64a92.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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