Seatbelt strap tracing mother and child profiles

Reference found on Pinterest, saved by Mar Y Cielo Guevara. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Mother's Day · Instagram post · Reference

Seatbelt strap tracing mother and child profiles

A soft light-grey gradient background with a subtle vignette. A thick black rubbery strap winds across it as one line, forming two face profiles that meet at a metal buckle with a red latch accent. The shading is soft and realistic, with a gentle drop shadow. Deep maroon type ties in with the red buckle detail.

Palette

#c5c5c5
#dcdcdd
#b9b6b6
#282829
#988281
#545252

Layout: A single continuous seatbelt line fills the left and centre, drawing a mother's and a child's face profiles, and ends in a buckle meeting its latch. The headline sits right-aligned in the top-right corner, and the hashtag and circular logo are centred at the bottom, with plenty of light grey space around them.
Typography: Right-aligned clean sans headline in maroon, with the key words set in bold; small centred sans hashtag; wide-spaced caps wordmark.

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seatbelt line art
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continuous line
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clever

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Design an original Mother's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Seatbelt strap tracing mother and child profiles.
- Look and feel: A soft light-grey gradient background with a subtle vignette. A thick black rubbery strap winds across it as one line, forming two face profiles that meet at a metal buckle with a red latch accent. The shading is soft and realistic, with a gentle drop shadow. Deep maroon type ties in with the red buckle detail.
- Layout: A single continuous seatbelt line fills the left and centre, drawing a mother's and a child's face profiles, and ends in a buckle meeting its latch. The headline sits right-aligned in the top-right corner, and the hashtag and circular logo are centred at the bottom, with plenty of light grey space around them.
- Typography: Right-aligned clean sans headline in maroon, with the key words set in bold; small centred sans hashtag; wide-spaced caps wordmark.
- Colours: #c5c5c5, #dcdcdd, #b9b6b6, #282829, #988281, #545252 (background #c5c5c5, text #282829, accent #282829).
- Mood and details: tender, protective, clever, seatbelt line art, mother and child profile silhouettes, continuous line.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2674081023998135-e8b73f52137f.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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