Toddler drawing on mother's face while sitting on her lap

Reference found on Pinterest, saved by richard omara. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Mother's Day · Instagram post · Reference

Toddler drawing on mother's face while sitting on her lap

A seamless white studio backdrop with soft, even lighting. A mother in a white tank top and olive trousers sits on a pastel pink chair while her daughter, in a floral jacket, draws on her face with a marker. The scene is candid and funny. The only strong accent is a saturated marigold orange in the headline, set against the soft pastels.

Palette

#fffefe
#f3dbd5
#eac0b1
#a08d69
#c6a59a
#86664d

Layout: Mother and child sit on a chair on the left half against pure white; the date line and big headline sit right of centre, stacked and centred. The wordmark is centred at the bottom, with a lot of white space around it.
Typography: Heavy geometric sans caps in warm orange for the headline, with the last word much bigger; small grey sans for the date line; thin spaced serif caps for the wordmark.

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photographic
minimal
bright
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marker doodles
floral print
playful
tender
candid

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Design an original Mother's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Toddler drawing on mother's face while sitting on her lap.
- Look and feel: A seamless white studio backdrop with soft, even lighting. A mother in a white tank top and olive trousers sits on a pastel pink chair while her daughter, in a floral jacket, draws on her face with a marker. The scene is candid and funny. The only strong accent is a saturated marigold orange in the headline, set against the soft pastels.
- Layout: Mother and child sit on a chair on the left half against pure white; the date line and big headline sit right of centre, stacked and centred. The wordmark is centred at the bottom, with a lot of white space around it.
- Typography: Heavy geometric sans caps in warm orange for the headline, with the last word much bigger; small grey sans for the date line; thin spaced serif caps for the wordmark.
- Colours: #fffefe, #f3dbd5, #eac0b1, #a08d69, #c6a59a, #86664d (background #fffefe, text #86664d, accent #86664d).
- Mood and details: playful, tender, candid, pink chair, marker doodles, floral print.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2674081013998896-7d7e893d7c75.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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