Ketchup sachet with vampire bite marks dripping

Reference found on Pinterest, saved by Monica Lopez Cueto. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Poster · Reference

Ketchup sachet with vampire bite marks dripping

The background is a monochrome saturated red, with a faint shadow of a vampire silhouette falling across it from the upper left. A glossy red ketchup sachet under a soft top light has two puncture holes, and dark ketchup drips from them like blood. The focal point is the fang marks and the drips. It uses a clean studio product-shot finish with no other decoration.

Palette

#a70309
#e4030e
#bd1f21
#f23b41
#790d0f
#ef7980

Layout: The ketchup packet sits tilted diagonally at the centre of the frame with drips falling below it. A small logo and the greeting sit bottom-left, and the rest is open red space.
Typography: Small bold white sans greeting next to the yellow arches logo; the packet's own printed type is the only other text.

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photographic
minimal
bright
ketchup packet
fang puncture drips
vampire shadow
witty
spooky
bold

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1515 px (same shape as the reference).

Art direction to follow:
- The idea: Ketchup sachet with vampire bite marks dripping.
- Look and feel: The background is a monochrome saturated red, with a faint shadow of a vampire silhouette falling across it from the upper left. A glossy red ketchup sachet under a soft top light has two puncture holes, and dark ketchup drips from them like blood. The focal point is the fang marks and the drips. It uses a clean studio product-shot finish with no other decoration.
- Layout: The ketchup packet sits tilted diagonally at the centre of the frame with drips falling below it. A small logo and the greeting sit bottom-left, and the rest is open red space.
- Typography: Small bold white sans greeting next to the yellow arches logo; the packet's own printed type is the only other text.
- Colours: #a70309, #e4030e, #bd1f21, #f23b41, #790d0f, #ef7980 (background #a70309, text #ef7980, accent #e4030e).
- Mood and details: witty, spooky, bold, ketchup packet, fang puncture drips, vampire shadow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/26740191532152928-14c08cfc7ac1.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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