Flaming red arrow piercing the shattered word DARK

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Dussehra · Instagram post · Reference

Flaming red arrow piercing the shattered word DARK

Solid black background with a thin red arrow running vertically through the centre, its tip burning with a small orange flame and curling smoke. The large word DARK stands vertically, cracked and splintering where the arrow hits, with warm light glowing through the fractures. White sans text above and below, with a muted beige-gold greeting at the base. Stark, minimal and high-contrast.

Palette

#050507
#141719
#2d2a29

Layout: A vertical centred stack: a flaming arrow tip at the top, then the headline, then the large rotated word DARK pierced by the arrow shaft. The tagline sits below, the greeting near the bottom, and a small logo in the top-right corner, all on a black field with lots of negative space.
Typography: Light rounded sans for the headline with a bold emphasis word; heavy stencil-like sans for the cracked vertical word; condensed flared serif caps in muted gold for the greeting.

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Design an original Dussehra Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Flaming red arrow piercing the shattered word DARK.
- Look and feel: Solid black background with a thin red arrow running vertically through the centre, its tip burning with a small orange flame and curling smoke. The large word DARK stands vertically, cracked and splintering where the arrow hits, with warm light glowing through the fractures. White sans text above and below, with a muted beige-gold greeting at the base. Stark, minimal and high-contrast.
- Layout: A vertical centred stack: a flaming arrow tip at the top, then the headline, then the large rotated word DARK pierced by the arrow shaft. The tagline sits below, the greeting near the bottom, and a small logo in the top-right corner, all on a black field with lots of negative space.
- Typography: Light rounded sans for the headline with a bold emphasis word; heavy stencil-like sans for the cracked vertical word; condensed flared serif caps in muted gold for the greeting.
- Colours: #050507, #141719, #2d2a29 (background #050507, text #2d2a29, accent #2d2a29).
- Mood and details: bold, dramatic, inspiring, flaming arrow, shattered letters, smoke.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/26529085298927252-c94778365963.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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