Model reclining on a fallen fir tree in snow with a handbag

Reference found on Pinterest, saved by Tara Ziegler. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Instagram post · Reference

Model reclining on a fallen fir tree in snow with a handbag

An outdoor winter street scene with a snow-dusted hedge, a wrought-iron railing and a stone pillar, lit by flat overcast daylight. A model in a burgundy printed pleated dress with a black leather harness belt lounges on a discarded evergreen tree lying on snow, and a monogram saddle bag is placed prominently on the branches. Deep reds and greens stand out against the white snow in a candid, fashion-editorial finish.

Palette

#e9ecef
#484838
#62644d
#8c8378
#302d26
#b3aea8

Layout: The model lies diagonally across a fir tree that fills the lower two-thirds of the frame, with a snowy city fence behind her. A large white wordmark runs across the centre, overlapping her, and the handbag sits just beneath it.
Typography: Oversized high-contrast white serif caps with wide spacing, used as the only text.

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photographic
luxury
discarded christmas tree
snow
wrought-iron fence
handbag
editorial
cool
nonchalant

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Design an original Christmas Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Model reclining on a fallen fir tree in snow with a handbag.
- Look and feel: An outdoor winter street scene with a snow-dusted hedge, a wrought-iron railing and a stone pillar, lit by flat overcast daylight. A model in a burgundy printed pleated dress with a black leather harness belt lounges on a discarded evergreen tree lying on snow, and a monogram saddle bag is placed prominently on the branches. Deep reds and greens stand out against the white snow in a candid, fashion-editorial finish.
- Layout: The model lies diagonally across a fir tree that fills the lower two-thirds of the frame, with a snowy city fence behind her. A large white wordmark runs across the centre, overlapping her, and the handbag sits just beneath it.
- Typography: Oversized high-contrast white serif caps with wide spacing, used as the only text.
- Colours: #e9ecef, #484838, #62644d, #8c8378, #302d26, #b3aea8 (background #e9ecef, text #302d26, accent #302d26).
- Mood and details: editorial, cool, nonchalant, discarded christmas tree, snow, wrought-iron fence, handbag.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/264938390611790114-13b8587f9e82.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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