Ram in blue overalls repairing a red car

Reference found on Pinterest, saved by Victor Ochieng. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Eid · Instagram post · Reference

Ram in blue overalls repairing a red car

The setting is a cinematic, dimly lit auto workshop with overhead strip lights and warm amber haze in the background. A photoreal ram with curled horns stands upright in navy mechanic overalls, holding a wrench over the engine of a glossy red hatchback with its hood up. A red tool cart with a diagnostic screen, a jerry can and scattered tools add detail. A dark vignette at the bottom sets off the text.

Palette

#23201e
#3e352b
#0e0d0d
#654533
#816548
#4f1510

Layout: The logo, with Arabic above the English name, is centred at the top. The ram mechanic and red car fill the middle frame, and a bold centred headline plus a two-line message sit on the darkened floor at the bottom.
Typography: Tall condensed bold sans caps headline in white; clean regular sans body.

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Design an original Eid Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Ram in blue overalls repairing a red car.
- Look and feel: The setting is a cinematic, dimly lit auto workshop with overhead strip lights and warm amber haze in the background. A photoreal ram with curled horns stands upright in navy mechanic overalls, holding a wrench over the engine of a glossy red hatchback with its hood up. A red tool cart with a diagnostic screen, a jerry can and scattered tools add detail. A dark vignette at the bottom sets off the text.
- Layout: The logo, with Arabic above the English name, is centred at the top. The ram mechanic and red car fill the middle frame, and a bold centred headline plus a two-line message sit on the darkened floor at the bottom.
- Typography: Tall condensed bold sans caps headline in white; clean regular sans body.
- Colours: #23201e, #3e352b, #0e0d0d, #654533, #816548, #4f1510 (background #23201e, text #816548, accent #816548).
- Mood and details: witty, gritty, warm, ram mechanic in overalls, red car with open hood, wrench, tool cart, garage interior.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/260786634669298488-f807311c1058.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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