Cartoon head with its top lifted open to reveal a light bulb

Reference found on Pinterest, saved by Наталия Ющенко. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Independence Day · Instagram post · Reference

Cartoon head with its top lifted open to reveal a light bulb

The background is a flat, warm saffron-yellow gradient. A 3D cartoon head with black glasses has its skull top hinged open, with a glowing bulb hanging between the two halves. The head is layered in and out of the giant white letters for depth. The result is a playful, conceptual poster with a single-colour field.

Palette

#feb72e
#fca414
#fef9f1
#f9d18d
#c18e4a

Layout: Huge stacked white headline fills the centre, with a 3D head sitting inside the letters and its lifted skull top among them. The subline and hashtag sit below, the logo is at top right, and a dotted rule separates the services line and URL in the footer.
Typography: Heavy white geometric sans caps for the headline and subline, an italic sans for the hashtag, and a small dark sans for the footer.

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Design an original Independence Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Cartoon head with its top lifted open to reveal a light bulb.
- Look and feel: The background is a flat, warm saffron-yellow gradient. A 3D cartoon head with black glasses has its skull top hinged open, with a glowing bulb hanging between the two halves. The head is layered in and out of the giant white letters for depth. The result is a playful, conceptual poster with a single-colour field.
- Layout: Huge stacked white headline fills the centre, with a 3D head sitting inside the letters and its lifted skull top among them. The subline and hashtag sit below, the logo is at top right, and a dotted rule separates the services line and URL in the footer.
- Typography: Heavy white geometric sans caps for the headline and subline, an italic sans for the hashtag, and a small dark sans for the footer.
- Colours: #feb72e, #fca414, #fef9f1, #f9d18d, #c18e4a (background #feb72e, text #fef9f1, accent #c18e4a).
- Mood and details: witty, energetic, creative, open head, light bulb, glasses, bold type.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/260645897176055589-e508f7dc65f1.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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