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Gandhi Jayanti · Instagram post · Reference

Gandhi profile silhouette merged into the letter G

Warm off-white paper-textured background with no lighting effects. A single royal-blue flat vector silhouette of Gandhi, with spectacles, shawl and walking stick, grows out of the oversized initial letter so the portrait and the type read as one mark. The palette sticks to royal blue and sky blue on cream, with black quote text. The clean, restrained finish leaves plenty of empty space.

Palette

#fffefb
#e6e9ea
#c7ced9
#a7b0c2
#7f91b1

Layout: Centred typographic lockup in the upper-middle where a tall condensed G becomes Gandhi's body, with a curved small HAPPY over it and spaced JAYANTI beneath; a quote block sits below centre, logo bottom-left and social handles bottom-right, with generous off-white negative space.
Typography: Tall thin condensed sans for the main word, light spaced caps in a paler blue for the subtitle; condensed bold sans for the quote; small rounded sans for the brand.

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Design an original Gandhi Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Gandhi profile silhouette merged into the letter G.
- Look and feel: Warm off-white paper-textured background with no lighting effects. A single royal-blue flat vector silhouette of Gandhi, with spectacles, shawl and walking stick, grows out of the oversized initial letter so the portrait and the type read as one mark. The palette sticks to royal blue and sky blue on cream, with black quote text. The clean, restrained finish leaves plenty of empty space.
- Layout: Centred typographic lockup in the upper-middle where a tall condensed G becomes Gandhi's body, with a curved small HAPPY over it and spaced JAYANTI beneath; a quote block sits below centre, logo bottom-left and social handles bottom-right, with generous off-white negative space.
- Typography: Tall thin condensed sans for the main word, light spaced caps in a paler blue for the subtitle; condensed bold sans for the quote; small rounded sans for the brand.
- Colours: #fffefb, #e6e9ea, #c7ced9, #a7b0c2, #7f91b1 (background #fffefb, text #7f91b1, accent #7f91b1).
- Mood and details: calm, respectful, reflective, gandhi line silhouette, walking stick, round spectacles, quote marks.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/25966135348270829-6f0b3803d518.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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