Person in white ghost sheet wearing black sunglasses

Reference found on Pinterest, saved by Christian Hernandez. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Person in white ghost sheet wearing black sunglasses

Deep forest-green background with crumpled paper texture, printed as a duotone in mint teal and near-black. The hero is a ghost-sheet figure in dark sunglasses, lit hard from one side so it has deep shadows. The oversized headline letters sit partly in front of and partly behind the figure, which gives a layered editorial-magazine look. Streetwear details such as a barcode and a script stamp add to the fashion-poster finish.

Palette

#35c3a4
#021306
#1f3d2f
#419781
#386756
#e6f8f6

Layout: Huge condensed headline words fill the top and bottom edges, with the ghost figure centred and overlapping the lower word. Small bold labels sit under the top word, two short body paragraphs flank the figure left (left-aligned) and right (right-aligned), and a barcode and script badge sit at mid-lower left and right.
Typography: Ultra-bold condensed grotesque caps with distressed texture; bold italic sans labels; small neutral sans body; elegant calligraphic script accent inside an oval outline.

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typographic
photographic
dark
ghost sheet costume
sunglasses
barcode
crumpled paper texture
script badge
edgy
playful
eerie

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Person in white ghost sheet wearing black sunglasses.
- Look and feel: Deep forest-green background with crumpled paper texture, printed as a duotone in mint teal and near-black. The hero is a ghost-sheet figure in dark sunglasses, lit hard from one side so it has deep shadows. The oversized headline letters sit partly in front of and partly behind the figure, which gives a layered editorial-magazine look. Streetwear details such as a barcode and a script stamp add to the fashion-poster finish.
- Layout: Huge condensed headline words fill the top and bottom edges, with the ghost figure centred and overlapping the lower word. Small bold labels sit under the top word, two short body paragraphs flank the figure left (left-aligned) and right (right-aligned), and a barcode and script badge sit at mid-lower left and right.
- Typography: Ultra-bold condensed grotesque caps with distressed texture; bold italic sans labels; small neutral sans body; elegant calligraphic script accent inside an oval outline.
- Colours: #35c3a4, #021306, #1f3d2f, #419781, #386756, #e6f8f6 (background #021306, text #e6f8f6, accent #35c3a4).
- Mood and details: edgy, playful, eerie, ghost sheet costume, sunglasses, barcode, crumpled paper texture, script badge.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/256986722482961884-15a6ba5216fd.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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