Big maroon numeral 9 forming the 'NAV' of Navratri, with a garba couple

Reference found on Pinterest, saved by Ambi Aniya. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Navratri · Instagram post · Reference

Big maroon numeral 9 forming the 'NAV' of Navratri, with a garba couple

The background is a warm beige with a subtle paper grain. A deep maroon oversized 9 acts as a typographic pun, standing in for the word nine. The focal point is a vivid vector illustration of a garba couple in mirror-work costumes playing dandiya, in saturated pinks, blues and yellows. The clean flat finish uses generous empty space.

Palette

#f1e8d2
#7e0505
#d2c1aa
#ae917b
#983558
#1b3aaa

Layout: A huge maroon 9 sits left of center, with widely tracked letters running through its loop to spell the greeting and a small word above. A colourful dancing couple overlaps the lower right of the numeral, a centered two-line message sits at the bottom, and the logo is at top right.
Typography: Widely letterspaced thin sans caps in black, with one letter reversed white inside the numeral's counter. The numeral is a heavy geometric sans, and body text is a friendly humanist sans.

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typographic
illustrated
minimal
numeral 9
dandiya
garba dancers
mirror-work
festive
warm
playful

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Design an original Navratri Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Big maroon numeral 9 forming the 'NAV' of Navratri, with a garba couple.
- Look and feel: The background is a warm beige with a subtle paper grain. A deep maroon oversized 9 acts as a typographic pun, standing in for the word nine. The focal point is a vivid vector illustration of a garba couple in mirror-work costumes playing dandiya, in saturated pinks, blues and yellows. The clean flat finish uses generous empty space.
- Layout: A huge maroon 9 sits left of center, with widely tracked letters running through its loop to spell the greeting and a small word above. A colourful dancing couple overlaps the lower right of the numeral, a centered two-line message sits at the bottom, and the logo is at top right.
- Typography: Widely letterspaced thin sans caps in black, with one letter reversed white inside the numeral's counter. The numeral is a heavy geometric sans, and body text is a friendly humanist sans.
- Colours: #f1e8d2, #7e0505, #d2c1aa, #ae917b, #983558, #1b3aaa (background #f1e8d2, text #7e0505, accent #1b3aaa).
- Mood and details: festive, warm, playful, numeral 9, dandiya, garba dancers, mirror-work.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/25614291622169557-b54aebe155fe.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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