Black clothing arranged as an arched cat over a yellow garment moon

Reference found on Pinterest, saved by Alicia Grzenia. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Email design · Reference

Black clothing arranged as an arched cat over a yellow garment moon

A pure black background frames a flat-lay of yellow and mustard sweaters and shirts folded into a round full-moon disc. Black knit garments and a scarf are arranged on top to form an arched Halloween cat. The yellow and black palette gives high contrast with a clever wardrobe-as-illustration idea, set off by crisp white text and thin outlined buttons.

Palette

#000000
#040303
#d6ae66
#1f1b17
#edeae0
#fefefc

Layout: The email has a cream header with a centred logo and nav bar, then a black body with centred offer text and outlined category buttons. The large circular hero image sits in the middle, followed by a hand-lettered headline, centred body copy and an outlined CTA button.
Typography: The offer uses clean humanist sans caps in white; the headline is yellow brush hand-lettering; the logo is in a classic serif and the nav in a small sans.

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photographic
dark
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folded clothing
full moon
yellow knitwear
spooky
playful
urgent

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Your logo (optional)

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Design an original Halloween email design for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 600 px wide.

Art direction to follow:
- The idea: Black clothing arranged as an arched cat over a yellow garment moon.
- Look and feel: A pure black background frames a flat-lay of yellow and mustard sweaters and shirts folded into a round full-moon disc. Black knit garments and a scarf are arranged on top to form an arched Halloween cat. The yellow and black palette gives high contrast with a clever wardrobe-as-illustration idea, set off by crisp white text and thin outlined buttons.
- Layout: The email has a cream header with a centred logo and nav bar, then a black body with centred offer text and outlined category buttons. The large circular hero image sits in the middle, followed by a hand-lettered headline, centred body copy and an outlined CTA button.
- Typography: The offer uses clean humanist sans caps in white; the headline is yellow brush hand-lettering; the logo is in a classic serif and the nav in a small sans.
- Colours: #000000, #040303, #d6ae66, #1f1b17, #edeae0, #fefefc (background #fefefc, text #000000, accent #d6ae66).
- Mood and details: spooky, playful, urgent, black cat, folded clothing, full moon, yellow knitwear.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/255157135134134631-03a9978762fa.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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