Chair shadow forming a ghost in a lit doorway

Reference found on Pinterest, saved by Mariana Garciag. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Chair shadow forming a ghost in a lit doorway

A dark navy room is cut by a soft amber-orange wedge of light from an open door. A child's desk chair casts a soft-focus shadow shaped like a ghost, and two light holes in the backrest read as glowing eyes. Deep shadows fall off to black, and a warm reddish glow sits on the carpet. The finish is a cinematic, painterly blur that relies on a visual pun rather than decoration.

Palette

#0e1526
#392832
#a35f42
#c27944
#e5a142
#7d4a3c

Layout: A tall warm rectangle of doorway light fills the centre-left, with a blurred ghost-shaped shadow in its lower half. The product name and price sit right of centre, the greeting is bottom-left and the logo bottom-right, with lots of dark negative space around them.
Typography: Bold and regular humanist sans in white; a large bold price, small product descriptor and a modest greeting.

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Chair shadow forming a ghost in a lit doorway.
- Look and feel: A dark navy room is cut by a soft amber-orange wedge of light from an open door. A child's desk chair casts a soft-focus shadow shaped like a ghost, and two light holes in the backrest read as glowing eyes. Deep shadows fall off to black, and a warm reddish glow sits on the carpet. The finish is a cinematic, painterly blur that relies on a visual pun rather than decoration.
- Layout: A tall warm rectangle of doorway light fills the centre-left, with a blurred ghost-shaped shadow in its lower half. The product name and price sit right of centre, the greeting is bottom-left and the logo bottom-right, with lots of dark negative space around them.
- Typography: Bold and regular humanist sans in white; a large bold price, small product descriptor and a modest greeting.
- Colours: #0e1526, #392832, #a35f42, #c27944, #e5a142, #7d4a3c (background #0e1526, text #e5a142, accent #c27944).
- Mood and details: witty, eerie, cozy, ghost silhouette, shadow, doorway light, glowing eyes.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/255016397644754535-71d6c598e69e.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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