Child holding a giant dad's hand, dad's leg forming a golden arch

Reference found on Pinterest, saved by Marian Kolev. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Poster · Reference

Child holding a giant dad's hand, dad's leg forming a golden arch

Flat solid red background with a flat vector illustration and soft grain shading. A small child in a purple sweater and green trousers reaches up to hold a giant adult hand; the adult's leg is drawn as a thick yellow curve that echoes the brand's arch. The contrast in scale says it all about the father-child bond, and only a small soft shadow sits under the feet. The limited palette is red, yellow, purple and sage green.

Palette

#db0309
#febc15
#667461
#6c3b89
#9e2833
#e3782e

Layout: The child walks diagonally through the centre-left while a huge curved yellow leg sweeps from top right down to a giant shoe at the bottom. A small greeting sits top-left and a small logo mark bottom-right, leaving lots of flat red negative space.
Typography: Small condensed bold sans in yellow, stacked over three lines.

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warm
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Design an original Father's Day poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1518 px (same shape as the reference).

Art direction to follow:
- The idea: Child holding a giant dad's hand, dad's leg forming a golden arch.
- Look and feel: Flat solid red background with a flat vector illustration and soft grain shading. A small child in a purple sweater and green trousers reaches up to hold a giant adult hand; the adult's leg is drawn as a thick yellow curve that echoes the brand's arch. The contrast in scale says it all about the father-child bond, and only a small soft shadow sits under the feet. The limited palette is red, yellow, purple and sage green.
- Layout: The child walks diagonally through the centre-left while a huge curved yellow leg sweeps from top right down to a giant shoe at the bottom. A small greeting sits top-left and a small logo mark bottom-right, leaving lots of flat red negative space.
- Typography: Small condensed bold sans in yellow, stacked over three lines.
- Colours: #db0309, #febc15, #667461, #6c3b89, #9e2833, #e3782e (background #db0309, text #febc15, accent #e3782e).
- Mood and details: warm, playful, tender, child holding father's hand, giant leg forming golden arch, meal box, oversized sneaker.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/25403185391721334-bc53164b47f2.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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