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Instagram post · Reference

Instagram post: Billboard under a concrete overpass showing a video-game style outfit selector

A real-world out-of-home mockup set under a weathered concrete bridge, with sunlight, blue sky at the right edge and asphalt with painted road markings in the foreground. The white billboard copies a fighting-game character-select screen: full-body cutout models in baggy streetwear, a larger selected character in the centre, left and right arrows, and black power bars. The palette is muted denim, black and grey on white. The humour comes from the gaming metaphor.

Reference image for inspiration. Editable source files are not included.

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