Two sheet ghosts eating bat-shaped cookies

Reference found on Pinterest, saved by doux_sorciere. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Two sheet ghosts eating bat-shaped cookies

Burnt-orange background with a grainy retro texture. Two cream sheet ghosts are shown in vintage print style with stippled orange shading; one wears a sparkly black witch hat and the other holds a cane. Both hold steaming black bat-shaped cookies, and a baking tray of cookies sits at the bottom. Black bats and a hanging spider fill the upper space, and the palette is limited to orange, cream and black.

Palette

#b6482f
#dad3bf
#cda789
#bd7b5b
#2a201c
#070503

Layout: A centered greeting at the top has a spider hanging from a thread below it. Two ghosts face each other across the middle and bottom, the tagline sits in a scalloped label on the right edge, and the date is in a pumpkin badge at the bottom-left.
Typography: Rounded, quirky display letters in cream with small spiderweb details inside; condensed bold sans in lowercase for the tagline and date

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illustrated
retro
playful
sheet ghosts
witch hat
bat cookies
bats
spider
pumpkin badge
playful
spooky
cozy

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Two sheet ghosts eating bat-shaped cookies.
- Look and feel: Burnt-orange background with a grainy retro texture. Two cream sheet ghosts are shown in vintage print style with stippled orange shading; one wears a sparkly black witch hat and the other holds a cane. Both hold steaming black bat-shaped cookies, and a baking tray of cookies sits at the bottom. Black bats and a hanging spider fill the upper space, and the palette is limited to orange, cream and black.
- Layout: A centered greeting at the top has a spider hanging from a thread below it. Two ghosts face each other across the middle and bottom, the tagline sits in a scalloped label on the right edge, and the date is in a pumpkin badge at the bottom-left.
- Typography: Rounded, quirky display letters in cream with small spiderweb details inside; condensed bold sans in lowercase for the tagline and date
- Colours: #b6482f, #dad3bf, #cda789, #bd7b5b, #2a201c, #070503 (background #b6482f, text #070503, accent #bd7b5b).
- Mood and details: playful, spooky, cozy, sheet ghosts, witch hat, bat cookies, bats, spider, pumpkin badge.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/252553491598839979-8e267557678b.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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