Child climbing giant glowing letters that spell the word for dad

Reference found on Pinterest, saved by Munkhbat Jambaldorj. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Child climbing giant glowing letters that spell the word for dad

Pure black background with a single column of textured, lime-yellow 3D letters that glow softly into the dark. Seen from above, a boy in a yellow t-shirt, jeans and colourful sneakers climbs the letters as if they were a wall, a metaphor for a father's support. The high contrast of neon lime on black draws the eye straight to the child. The finish is a crisp, modern composite with a gentle outer glow.

Palette

#000000
#020201
#e6e118
#121607
#a69c28
#2e351f

Layout: Huge vertical letters run down the centre-right like a climbing wall, with a small boy scaling them in the middle. A left-aligned tagline block with a divider and greeting sits at lower left, the logo is at top right, and social handles are centred at the bottom.
Typography: Heavy condensed sans caps turned 90° as the hero wordmark; the tagline is geometric sans caps that alternate white regular and lime bold.

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Child climbing giant glowing letters that spell the word for dad.
- Look and feel: Pure black background with a single column of textured, lime-yellow 3D letters that glow softly into the dark. Seen from above, a boy in a yellow t-shirt, jeans and colourful sneakers climbs the letters as if they were a wall, a metaphor for a father's support. The high contrast of neon lime on black draws the eye straight to the child. The finish is a crisp, modern composite with a gentle outer glow.
- Layout: Huge vertical letters run down the centre-right like a climbing wall, with a small boy scaling them in the middle. A left-aligned tagline block with a divider and greeting sits at lower left, the logo is at top right, and social handles are centred at the bottom.
- Typography: Heavy condensed sans caps turned 90° as the hero wordmark; the tagline is geometric sans caps that alternate white regular and lime bold.
- Colours: #000000, #020201, #e6e118, #121607, #a69c28, #2e351f (background #000000, text #e6e118, accent #a69c28).
- Mood and details: bold, inspiring, powerful, giant vertical lettering, child climbing, neon glow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/25192079163732878-40ec40679b11.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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