Santa pushing a giant ribbon-wrapped energy drink can down a chimney

Reference found on Pinterest, saved by Apolo Arias Peña. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

New Year · Instagram post · Reference

Santa pushing a giant ribbon-wrapped energy drink can down a chimney

A cinematic night scene on a snow-covered rooftop, with a blurred city skyline and falling snow under a deep blue sky. The full moon backlights the scene and casts long shadows across the snow, while the chimney gives off a warm glow. The hero is a giant yellow-and-navy can wrapped in a red ribbon with a glittery gold bow. The composite has a humorous, hyper-real finish.

Palette

#314c6c
#232e45
#507295
#9fb6c6
#7e93a1
#d1dfe5

Layout: The oversized can tilts diagonally across the centre, with Santa pushing it from the lower right and the chimney on the left. An arched headline curves across the top, using the moon as the zero, and a red swoosh banner runs from the left edge with the tagline.
Typography: Decorative vintage circus-style serif caps in white with flourishes; bold condensed italic sans in white on a red swoosh.

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photographic
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giant gift-wrapped can
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chimney
full moon
city night skyline
whimsical
energetic
festive

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Santa pushing a giant ribbon-wrapped energy drink can down a chimney.
- Look and feel: A cinematic night scene on a snow-covered rooftop, with a blurred city skyline and falling snow under a deep blue sky. The full moon backlights the scene and casts long shadows across the snow, while the chimney gives off a warm glow. The hero is a giant yellow-and-navy can wrapped in a red ribbon with a glittery gold bow. The composite has a humorous, hyper-real finish.
- Layout: The oversized can tilts diagonally across the centre, with Santa pushing it from the lower right and the chimney on the left. An arched headline curves across the top, using the moon as the zero, and a red swoosh banner runs from the left edge with the tagline.
- Typography: Decorative vintage circus-style serif caps in white with flourishes; bold condensed italic sans in white on a red swoosh.
- Colours: #314c6c, #232e45, #507295, #9fb6c6, #7e93a1, #d1dfe5 (background #232e45, text #d1dfe5, accent #507295).
- Mood and details: whimsical, energetic, festive, Santa Claus, giant gift-wrapped can, snowy rooftop, chimney, full moon, city night skyline.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/248049891972803566-bf8e30ab64ba.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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