Three models of different generations fronting a snake-shaped queue of red silhouettes

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Lunar New Year · Instagram post · Reference

Three models of different generations fronting a snake-shaped queue of red silhouettes

Clean light grey studio seamless background with soft, even fashion lighting. In the foreground, a young woman in a camel knit and sequinned skirt, an older man in glasses and a grey suit, and a young man in a leather jacket with a hoodie and black crossbody bag pose with cool expressions. Behind them, a long queue of flat bright red human silhouettes curves like a snake and recedes into perspective, suggesting family and a zodiac animal. The red accent against the neutral palette creates a striking, editorial, high-fashion festive campaign look.

Palette

#ebebeb
#d0cfce
#181512
#3c3a3c
#e42523
#aa8a77

Layout: Three models are grouped in the lower right foreground while a line of red cut-out figures snakes from behind them up to the top left and back to the upper centre, shrinking into the distance; the rest is open light grey space and there is no text.
Typography: No typography.

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photographic
minimal
luxury
red human silhouettes
serpentine queue
leather bags
white seamless backdrop
modern
confident
conceptual

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Design an original Lunar New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Three models of different generations fronting a snake-shaped queue of red silhouettes.
- Look and feel: Clean light grey studio seamless background with soft, even fashion lighting. In the foreground, a young woman in a camel knit and sequinned skirt, an older man in glasses and a grey suit, and a young man in a leather jacket with a hoodie and black crossbody bag pose with cool expressions. Behind them, a long queue of flat bright red human silhouettes curves like a snake and recedes into perspective, suggesting family and a zodiac animal. The red accent against the neutral palette creates a striking, editorial, high-fashion festive campaign look.
- Layout: Three models are grouped in the lower right foreground while a line of red cut-out figures snakes from behind them up to the top left and back to the upper centre, shrinking into the distance; the rest is open light grey space and there is no text.
- Typography: No typography.
- Colours: #ebebeb, #d0cfce, #181512, #3c3a3c, #e42523, #aa8a77 (background #d0cfce, text #181512, accent #e42523).
- Mood and details: modern, confident, conceptual, red human silhouettes, serpentine queue, leather bags, white seamless backdrop.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/248049891971969481-fa32a3095133.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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