Paper poster with pumpkin-shaped cutout over a pile of pumpkins

Reference found on Pinterest, saved by Karla Fernandez. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Poster · Reference

Paper poster with pumpkin-shaped cutout over a pile of pumpkins

The background is a dense full-frame photo of small ribbed orange pumpkins. A white sheet of paper with a realistic slight rotation, shadow and duct-tape pieces overlays it, and a pumpkin-shaped hole shows the photo through it. All text is in the same pumpkin orange, which keeps the palette tight and seasonal.

Palette

#fffefe
#fda92d
#cd530a
#ea7e1a
#90381c
#470e03

Layout: A slightly tilted white paper sheet, held on with grey tape at two corners, sits centrally over a full-bleed photo of pumpkins. The script headline in large quotation marks is at the top, a pumpkin-silhouette cutout reveals the photo underneath in the centre, and small details sit in the lower corners.
Typography: Bold orange retro script headline with a smaller script word inside an oval outline; small geometric sans for the body and date.

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1529 px (same shape as the reference).

Art direction to follow:
- The idea: Paper poster with pumpkin-shaped cutout over a pile of pumpkins.
- Look and feel: The background is a dense full-frame photo of small ribbed orange pumpkins. A white sheet of paper with a realistic slight rotation, shadow and duct-tape pieces overlays it, and a pumpkin-shaped hole shows the photo through it. All text is in the same pumpkin orange, which keeps the palette tight and seasonal.
- Layout: A slightly tilted white paper sheet, held on with grey tape at two corners, sits centrally over a full-bleed photo of pumpkins. The script headline in large quotation marks is at the top, a pumpkin-silhouette cutout reveals the photo underneath in the centre, and small details sit in the lower corners.
- Typography: Bold orange retro script headline with a smaller script word inside an oval outline; small geometric sans for the body and date.
- Colours: #fffefe, #fda92d, #cd530a, #ea7e1a, #90381c, #470e03 (background #fda92d, text #470e03, accent #cd530a).
- Mood and details: warm, cheerful, autumnal, pumpkins, taped paper poster, pumpkin cutout, quotation marks.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2462974793037250-2ad9fd68cd0b.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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