Three stacked shipping boxes dressed as a snowman with a top hat and green scarf

Reference found on Pinterest, saved by Clarisa Sita. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Instagram post · Reference

Three stacked shipping boxes dressed as a snowman with a top hat and green scarf

The set is a seamless violet-purple backdrop with a slightly lighter purple floor. Crisp side lighting casts a long shadow to the right. Three kraft cardboard boxes of decreasing size are stacked into a snowman, topped with a black top hat with a green band and wrapped in a knitted green scarf. The complementary purple and green palette gives a clean, conceptual product-as-character joke.

Palette

#4f379b
#6f56be
#dcbd96
#b5907d
#483a27
#2b1770

Layout: A large white logo sits top left. The box snowman stands centred on the floor line in the lower two-thirds, and a small hashtag sits bottom right. The solid-colour backdrop leaves plenty of negative space.
Typography: Bold heavy sans-serif logotype in white; small clean sans for the hashtag

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photographic
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scarf
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witty
festive

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Design an original Christmas Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Three stacked shipping boxes dressed as a snowman with a top hat and green scarf.
- Look and feel: The set is a seamless violet-purple backdrop with a slightly lighter purple floor. Crisp side lighting casts a long shadow to the right. Three kraft cardboard boxes of decreasing size are stacked into a snowman, topped with a black top hat with a green band and wrapped in a knitted green scarf. The complementary purple and green palette gives a clean, conceptual product-as-character joke.
- Layout: A large white logo sits top left. The box snowman stands centred on the floor line in the lower two-thirds, and a small hashtag sits bottom right. The solid-colour backdrop leaves plenty of negative space.
- Typography: Bold heavy sans-serif logotype in white; small clean sans for the hashtag
- Colours: #4f379b, #6f56be, #dcbd96, #b5907d, #483a27, #2b1770 (background #4f379b, text #dcbd96, accent #6f56be).
- Mood and details: playful, witty, festive, stacked cardboard boxes, snowman, top hat, scarf.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2462974792624933-98db67aa9cef.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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