Bookshelf with headline letters standing like books

Reference found on Pinterest, saved by Catherine DeLaune. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Bookshelf with headline letters standing like books

A deep teal-green background with darker recessed shelf compartments and a subtle drop-shadow on each shelf. Book spines, stacks, a vase, a patterned egg ornament and a giraffe figurine appear in a two-tone palette of teal and cream, with small hearts, stars and ovals as spine details. The cream headline letters work as books on the shelf, so reading the words becomes part of looking at the scene. The finish is flat vector with soft offset shadows that suggest papercut depth.

Palette

#0b3129
#157260
#1e584a
#144439
#f8d8bb
#898b77

Layout: Full-bleed flat illustration of five stacked shelves. The three headline words sit on the middle shelves as oversized letter-books among the real spines. The brand wordmark sits small at the bottom right.
Typography: Chunky rounded bold sans caps, letters built as book objects; brand in classic serif caps with a small sans descriptor

All creative ads for bookstores and publishers

flat
illustrated
typographic
minimal
bookshelves
book spines
vase
giraffe figurine
hearts
stars
intellectual
warm
inviting

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1529 px (same shape as the reference).

Art direction to follow:
- The idea: Bookshelf with headline letters standing like books.
- Look and feel: A deep teal-green background with darker recessed shelf compartments and a subtle drop-shadow on each shelf. Book spines, stacks, a vase, a patterned egg ornament and a giraffe figurine appear in a two-tone palette of teal and cream, with small hearts, stars and ovals as spine details. The cream headline letters work as books on the shelf, so reading the words becomes part of looking at the scene. The finish is flat vector with soft offset shadows that suggest papercut depth.
- Layout: Full-bleed flat illustration of five stacked shelves. The three headline words sit on the middle shelves as oversized letter-books among the real spines. The brand wordmark sits small at the bottom right.
- Typography: Chunky rounded bold sans caps, letters built as book objects; brand in classic serif caps with a small sans descriptor
- Colours: #0b3129, #157260, #1e584a, #144439, #f8d8bb, #898b77 (background #157260, text #f8d8bb, accent #1e584a).
- Mood and details: intellectual, warm, inviting, bookshelves, book spines, vase, giraffe figurine, hearts, stars.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2462974792450225-3c56e8c9cbec.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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